Silver Star unveiled new Mercedes-Benz concept in the region

04 Dec 2019

On December 02nd, Silver Star presented in Sofia Ring Mall a unique concept for Mercedes-Benz. It combines in one premium cars and an extensive lifestyle collection of accessories. The new location features its own style and modern design. The project is made by the general distributor of the German automotive brand in Bulgaria and aims to provide different experience for the fans of the brand near their everyday life.

10 demonstration vehicles will be available every day of the week for test driving. Those who wish to experience the Mercedes-Benz customer journey will be able to choose from the latest brand models such as the compact A-Class and B-class, the favorite E-class and CLA, and the SUV leaders GLE, GLC and GLS. Clients will have the possibility to get acquainted with the product range that Silver Star offers on the Bulgarian market and to learn more about the car characteristics by company’s professionals onsite.

Over 200 types of specially selected accessories, including clothes, hats, suitcases, perfumes, watches, bicycles will also be available. Premium brand lovers can choose and order additionaly from more than 1000 items of Mercedes-Benz premium catalogue.

"Our new location gives every visitor the opportunity to get a close interaction with Mercedes-Benz world. Silver Star is the first company in the region to implement this concept for the German automotive brand. We believe that Sofia Ring Mall is the right place for it – close to our customers, meeting their expectations for a new brand experience", said Rolf-Jurgen Seyerle, CEO of Silver Star.

The new project is part of company’s long-term investments in the country. Since entering the market in 2017 so far Silver Star has invested over 30 million leva in the development of its activity in Bulgaria.

“We at Sofia Ring Mall are developing a new age lifestyle destination that offers an experience that simply goes beyond traditional retailing. We are committed in shaping the lovable place for our visitors to be inspired, to be educated, to be entertained and to socialize.

Creating this journey is a never ending process, it constantly evolves, and is the result of continuous interaction with our consumers for identifying the evolution of their needs and wants - while we at the same time try always to be first in the market in observing and bringing here in Sofia and under our roof, the world commercial trends.

Moreover, we strive to engage at all levels with the leading brands of the world!

We are, therefore, thrilled to work hand in hand with Silver Star team for introducing the Mercedes Benz world, right where their target customers spends most of their leisure time: here in Sofia Ring Mall!

Welcome Mercedes Benz!” – said Dimitrios Papoulis, CEO of Sofia Ring Mall

Silver Star is the general distributor of Daimler AG in Bulgaria for the brands Mercedes-Benz, SETRA, FUSO and SMART. The company offers a full range of business and end-user services, including sale and after-sales service of new and used cars, vans, trucks and buses, as well as spare parts sales. Dealer centers are located in Sofia, Plovdiv, Varna and Bourgas.

Sofia Ring Mall is the new generation commercial center that expands in over 70.000m2 of retail space and hosts top fashion, entertainment and food & beverage concepts. It is situated at the foot of Vitosha mountain in the fastest growing and shot after area to live and work in the city of Sofia. Offering the best combination of convenience and experiences, Sofia Ring Mall has established itself at the top of choice of the affluent customer as the lovable shopping and leisure time destination.

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